Marla Hutchison Crockett
Marla Crockett serves a wide range of health care providers including academic medical centers, for-profit and not-for-profit health systems, integrated delivery systems, market-entry healthcare IT organizations, and pioneering integrated MD groups. Ms. Crockett is a proven practice leader, serving as a leader in the development of the clinical transformation practice for Deloitte and developing the clinical transformation role at Maestro Strategies. Her professional experience includes serving as Chief Technology Officer for a start-up healthcare IT firm and Vice President of Patient Care Services.
Areas of consulting expertise include: health system operational governance design and implementation, Population Health Management strategy and operationalization, care delivery system transformation, information technology strategic planning, ambulatory care delivery model redesign, ambulatory operations re-engineering, technology governance, and operational consolidation and integration. She has been a featured speaker on numerous occasions with topics including: “E-Healthcare Consumer,” ”Healthcare Operations,” and “Clinical Informatics’ Role in Designing a Collaborative Approach to Cancer Care.”
Recent engagements have included:
- Led the strategic assessment and planning for a multi-entity healthcare system to assess capabilities and develop strategies for entering the Population Health Management segment of the healthcare market. Assessed current capabilities, competencies and requirements for successful implementation of Population Health Management across multiple entities, multiple markets and multiple states. Worked with executive leadership to set requirements for information systems, analytics, data transformation and using big data to drive population health strategies.
- Led client services principal for the assessment of provider IT organizations within multi-facility healthcare systems and integrated health networks. Directed the overall operational assessments and redesign/reorganization of the IT departments including areas of: governance, operations, system identification and selection strategies, strategic planning, communication, and service delivery. Worked with client organizations to develop and implement detailed plans of action to improve overall IT organizational performance, efficiencies and service delivery unique to large, multi-facility healthcare organizations.
- Led client services principal for the design and implementation of a new IT Governance structure in a multi-hospital IDN. Worked with the senior level corporate design team to develop the principles of IT Governance, define the role of IT Governance in the enterprise, and design the IT Governance structure. Facilitated the implementation and roll-out of the new IT Governance program and structure, including developing and facilitating an organization wide kick-off, operationalizing and transitioning to internal leaders, and incorporating IT Governance integration with the enterprise Board of Directors.
- Subject matter expert for organizational strategic planning and organizational requirements definition for population health management service provider for senior care. Provided deep subject matter expertise in organizational requirements definition, market segmentation, data analytics requirements, information technology requirements and competencies requirements for the company’s transition into larger markets across the nation.
Marla is currently a member of the advisory board of Synthesi Institute, a Texas Non-Profit Corporation focused on innovative approaches to international education in the arts and a member of the advisory board of Spectrum Health Products, the holding company to some of the most innovative health and fitness CBD brands on the market.
Marla is a contributing author for the award-winning book series, Beyond Return on Investment: Expanding the Value of Healthcare Information Technology. Marla previously held executive positions with Deloitte and Humana, Inc. Marla holds an MBA from the University of Houston at Clear Lake and a BSN in Nursing from Kansas University.