Susan Irby

Susan Irby has over thirty years serving the healthcare industry, both within provider organizations as well as in an advisory capacity.  As Maestro Strategies’ Practice Leader for Data Analytics and Value Realization, she combines her extensive experience in strategic financial planning, cost accounting, and value improvement processes along with information technology expertise to provide clients with people, process, tools and data to enable insight-driven decision making.  Susan has helped define measurement tools and techniques to assist organizations in measuring the impact of their transformational efforts.  Her consulting clients include academic and community-based healthcare providers; multi-specialty physician practices; regional health information organizations; suppliers such as software vendors; healthcare associations and coalitions.  She also works with organizations new to the industry or established firms seeking growth to develop their value proposition, market roll out strategy and business development channels.

Specific experience includes:

  • Development and implementation of Enterprise Analytics Management Systems for several clients
  • IT and Population Health IT strategies
  • Technology vendor due diligence and negotiation activities including both point solutions and core platforms
  • Health information exchange business planning and vendor selection
  • Assessment of Readiness for Population Health including MACRA (MIPS and APM)
  • Planning for Clinically Integrated Networks
  • Return-On-Investment analysis for vendor and provider IT initiatives
  • Project management of quality measures and collaborative performance improvement initiatives
  • Financial and clinical decision support strategy
  • Market sizing and strategy development for vendor solutions
  • Financial and business planning

Previous relevant positions include:  Director Strategic Planning, Sutter Health (Alta Bates), Director of Decision Support, and Enterprise Analytics Executive.  Susan is a contributing author to all of Maestro’s award-winning series on return on investment, including the latest publication “Beyond Return on Investment: Expanding the Value of Healthcare Information Technology” (2nd Edition). Her speaking engagements include regional, national, and international audiences and focus on the value of information, measurement, and decision-making culture.

Susan holds both a Master of Science in Health Systems and a Bachelor of Industrial and Systems Engineering from the Georgia Institute of Technology, and is a former adjunct faculty member for the University of Alabama Birmingham, School of Health Informatics.